Marketing strategies in the function of competitiveness of companies in the Republic of Serbia
The development of a modern company implies the effective implementation of various marketing strategies. Marketing strategies are the basis for an effective marketing plan that is an integral part of the company's business plan. The marketing plan is defined and shaped in practice between the...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Visoka poslovna škola strukovnih studija Prof. dr Radomir Bojković, Kruševac
2022-01-01
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| Series: | Trendovi u Poslovanju |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2334-816X/2022/2334-816X2202092M.pdf |