STRATEGIC MANAGEMENT ROLE IN CHANGING THE ORGANIZATIONAL CULTURE OF THE COMPANY
The benefits of strategic management: improved communication, increasedunderstanding, enhanced commitment, allow firm to influence, initiate and anticipate, be proactiverather than reactive, greater productivity, more effective strategies. A competitive strategy consistof moves to: attract customers...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academica Brancusi
2013-05-01
|
| Series: | Fiabilitate şi Durabilitate |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/rev_mec/mecanica/pdf/2013-01.Supliment/49_Alin%20Nioata,%20Alin%20Stancioiu.pdf |