STRATEGIC MANAGEMENT ROLE IN CHANGING THE ORGANIZATIONAL CULTURE OF THE COMPANY
The benefits of strategic management: improved communication, increasedunderstanding, enhanced commitment, allow firm to influence, initiate and anticipate, be proactiverather than reactive, greater productivity, more effective strategies. A competitive strategy consistof moves to: attract customers...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Academica Brancusi
2013-05-01
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| Series: | Fiabilitate şi Durabilitate |
| Subjects: | |
| Online Access: | http://www.utgjiu.ro/rev_mec/mecanica/pdf/2013-01.Supliment/49_Alin%20Nioata,%20Alin%20Stancioiu.pdf |
| Summary: | The benefits of strategic management: improved communication, increasedunderstanding, enhanced commitment, allow firm to influence, initiate and anticipate, be proactiverather than reactive, greater productivity, more effective strategies. A competitive strategy consistof moves to: attract customers, withstand competitive pressures, strengthen firm`s market position.The firm must engage in strategic planning that clearly defines objectives and assesses both theinternal and external situation to formulate strategy, implement the strategy, evaluate theprogress, and make adjustments as necessary to stay on track |
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| ISSN: | 1844-640X |