STRATEGIC MANAGEMENT ROLE IN CHANGING THE ORGANIZATIONAL CULTURE OF THE COMPANY
The benefits of strategic management: improved communication, increasedunderstanding, enhanced commitment, allow firm to influence, initiate and anticipate, be proactiverather than reactive, greater productivity, more effective strategies. A competitive strategy consistof moves to: attract customers...
Main Authors: | Alin NIOAŢĂ, Alin STĂNCIOIU |
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Format: | Article |
Language: | English |
Published: |
Academica Brancusi
2013-05-01
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Series: | Fiabilitate şi Durabilitate |
Subjects: | |
Online Access: | http://www.utgjiu.ro/rev_mec/mecanica/pdf/2013-01.Supliment/49_Alin%20Nioata,%20Alin%20Stancioiu.pdf |
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