The devil you know: The effect of brand recognition and product ratings on consumer choice
Previous research on the role of recognition in decision-making in inferential choice has focussed on the Recognition Heuristic (RH), which proposes that in situations where recognition is predictive of a decision criterion, recognized objects will be chosen over unrecognized ones, regardless of any...
| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | English |
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Cambridge University Press
2013-01-01
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| Colecção: | Judgment and Decision Making |
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| Acesso em linha: | https://www.cambridge.org/core/product/identifier/S1930297500004484/type/journal_article |