Marketing Research on Passenger Satisfaction With Public Transport Service in the City of Belgrade

Marketing Research on Passenger Satisfaction With Public Transport Service in the City of Belgrade

<p><em></em>The aim of this paper is to determine, based on conducted marketing research, the level of passenger satisfaction with public transport services for the purpose of making better marketing decisions in the example of the City of Belgrade. The main task is to test the hyp...

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Bibliographic Details
Main Authors: Branislav Radnović, Radenko Miloš Marić, Vladana Radnović, Milena Ilić, Dragan Lukač
Format: Article
Language:English
Published: University of Zagreb, Faculty of Transport and Traffic Sciences 2015-03-01
Series:Promet (Zagreb)
Subjects:
transport
public transport
marketing research
marketing strategy
elements of marketing mix
passengers
satisfaction
Online Access:http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/1522

Internet

http://www.fpz.unizg.hr/traffic/index.php/PROMTT/article/view/1522

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