Influence of Sports Marketing Strategies in the Promotion of Organization Products and Services in Ilorin Metropolis

Sport marketing remain an important aspect of global sports innovation as it is relevant to the growth of business as well as its survival. It is further prescribed as a means by which company or an organization communicate their services in a sport-oriented context. Sports marketing has been develo...

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Bibliographic Details
Main Author: Issa Yaqub Ajeigbe
Format: Article
Language:English
Published: Univesitas Majalengka 2021-10-01
Series:Indonesian Journal of Sport Management
Subjects:
Online Access:https://ejournal.unma.ac.id/index.php/ijsm/article/view/1311