Corporate marketing potential assessment model in the context of operational, tactical and strategic levels
The aim of the article. The aim of this research is to develope the mathematic model structure of result-oriented evaluation of corporate marketing potential in the context of management potential levels (operational, tactical and strategic) that takes into account multiple possible uses of marketin...
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| Format: | Article |
| Language: | English |
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Sumy State University
2013-12-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2013_4_266_273.pdf |