The communications model of using social network by sports clubs
This article presents a model of marketing communications using social network by sports clubs. It presents the links between the sports club and its environment and uses of the Internet to promote it. The model of communication is composed of the elements responsible for the success of marketing in...
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| Format: | Article |
| Language: | English |
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Sumy State University
2012-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_84_92.pdf |
| _version_ | 1797332065185693696 |
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| author | S. Kowalski |
| author_facet | S. Kowalski |
| author_sort | S. Kowalski |
| collection | DOAJ |
| description | This article presents a model of marketing communications using social network by sports clubs. It presents the links between the sports club and its environment and uses of the Internet to promote it. The model of communication is composed of the elements responsible for the success of marketing in the web. Article also includes recommendations for using the model in practice. |
| first_indexed | 2024-03-08T07:44:17Z |
| format | Article |
| id | doaj.art-b0de1761d5f546f197e60d735c348349 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:44:17Z |
| publishDate | 2012-06-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-b0de1761d5f546f197e60d735c3483492024-02-02T16:35:49ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112012-06-01328492The communications model of using social network by sports clubsS. KowalskiThis article presents a model of marketing communications using social network by sports clubs. It presents the links between the sports club and its environment and uses of the Internet to promote it. The model of communication is composed of the elements responsible for the success of marketing in the web. Article also includes recommendations for using the model in practice.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_84_92.pdfmarketing communicationsInternetInternet marketingsocial networkingmarketing in sport |
| spellingShingle | S. Kowalski The communications model of using social network by sports clubs Marketing i Menedžment Innovacij marketing communications Internet Internet marketing social networking marketing in sport |
| title | The communications model of using social network by sports clubs |
| title_full | The communications model of using social network by sports clubs |
| title_fullStr | The communications model of using social network by sports clubs |
| title_full_unstemmed | The communications model of using social network by sports clubs |
| title_short | The communications model of using social network by sports clubs |
| title_sort | communications model of using social network by sports clubs |
| topic | marketing communications Internet Internet marketing social networking marketing in sport |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_2_84_92.pdf |
| work_keys_str_mv | AT skowalski thecommunicationsmodelofusingsocialnetworkbysportsclubs AT skowalski communicationsmodelofusingsocialnetworkbysportsclubs |