Utilisation of Social Media by Micro, Small and Medium Enterprises in Brunei Darussalam
Social media has increasingly become the new platform for conducting business activities, especially amongst Micro, Small and Medium Enterprises (MSMEs) on account of its practicality, relatively low costs, accessibility, and flexibility. Social media has transformed the business-to-customer relati...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2021-01-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/10906 |