Comprehensive Price Change Model
The main objective of this research is to formulate a new theory that comprehends the various types of price change strategies from the short-term to the long-term. In general, the theory of price in the field of marketing deals with pricing of new products/services and price changes of existing pro...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2019-12-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/3/39_2020.001/_html/-char/en |