Addressing the interplay amongst university support, student experience, and university brand image at Vietnamese higher education institutions

During the last three years, the Covid-19 pandemic has made landmark changes in all aspects of the society and higher education is no exception. The current study examines the interrelationships between university support, student experience, and university brand image. The study used partial least...

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Bibliographic Details
Main Authors: Hai Ninh Nguyen, Thi Tra Phuong Nguyen, Thi Dieu Phan, Cam Tu Pham, Thi Truc Tran
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2022-05-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16548/PPM_2022_02_Ninh Nguyen.pdf