Product innovation of private health insurers in South Africa and the impact of entrepreneurial orientation

Recognising that health insurer product innovation plays a critical role in aligning incentives among all stakeholders in the healthcare value chain, this study investigates the relationship between the level of health insurer product innovation and entrepreneurial orientation (EO). Taking cognisanc...

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Bibliographic Details
Main Author: Boris Urban
Format: Article
Language:English
Published: AOSIS 2013-09-01
Series:South African Journal of Economic and Management Sciences
Online Access:https://sajems.org/index.php/sajems/article/view/404