Product innovation of private health insurers in South Africa and the impact of entrepreneurial orientation
Recognising that health insurer product innovation plays a critical role in aligning incentives among all stakeholders in the healthcare value chain, this study investigates the relationship between the level of health insurer product innovation and entrepreneurial orientation (EO). Taking cognisanc...
Main Author: | Boris Urban |
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Format: | Article |
Language: | English |
Published: |
AOSIS
2013-09-01
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Series: | South African Journal of Economic and Management Sciences |
Online Access: | https://sajems.org/index.php/sajems/article/view/404 |
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