Implementasi Analisis SWOT dalam Strategi Pemasaran Pembiayaan Murabahah Plus Pada Bank Nagari Syariah
This study aims to determine the implementation of SWOT analysis in the marketing strategy of murabahah plus financing at Bank Nagari Syariah Branch Batusangkar. This research is a qualitative descriptive approach. Data collection techniques were carried out through structured interviews. The data a...
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| Format: | Article |
| Language: | English |
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Institut Agama Islam negeri Batusangkar
2022-07-01
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| Series: | Al-Bank |
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| Online Access: | https://ojs.iainbatusangkar.ac.id/ojs/index.php/Albank/article/view/6631 |