Role of Intellectual Property Rights in Developing Brand Equity of Iranian Sport Products
Purpose: This study aimed to investigate the role of intellectual property rights in developing brand equity in Iranian sporting goods.Methodology: With the descriptive-survey research method and structural equation approach, statistical data were collected by field method. The statistical populatio...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2022-01-01
|
| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_6400_8be00463db68e3bd2f4b836dd15d3dc8.pdf |