Joint Optimization of Privacy and Cost of in-App Mobile User Profiling and Targeted Ads
Online mobile advertising ecosystems provide advertising and analytics services that collect, aggregate, process, and trade a rich amount of consumers’ personal data and carry out interest-based ad targeting, which raised serious privacy risks and growing trends of users feeling uncomfort...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2022-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/9754555/ |