CRITERIA FOR MARKET SEGMENTATION FOR THE MARKET IN THE EU
The primary goal of market segmentation is to target attractive market segments. The purpose for segmenting a market is to allow marketing program to focus on the subset of prospects that are "most likely" to purchase offering. Market segmentation can stimulate marketing and transform bus...
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| Format: | Article |
| Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2010-03-01
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| Series: | Ekonomika Poljoprivrede (1979) |
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| Online Access: | https://www.ea.bg.ac.rs/index.php/EA/article/view/1146 |