To the question of effective marketing innovation and investment projects choice in the engineering industry
The aim of the article. The actuality of marketing of innovations problem investigation at engineering enterprises is substantiated in the article. The analysis of existing scientific and methodical approaches to the estimation of marketing innovative and investment projects in the industrial goods...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2014-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_4_30_38.pdf |