Investigación internacional en marketing turístico: análisis de contenido sobre temas y metodologías
With a two-fold purpose (1) to find out the topics that have been paid more attention by scholars with the aim of identifying future research lines, and (2) to analyse the methodological approach employed in the papers, content analysis has been conducted focused on 269 marketing oriented papers pub...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2008-10-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/6308/PS0308_1.pdf |