Playful Strategies in Print Advertising
The fact that people are increasingly eager to seek out playful experiences in their everyday lives is part of a trend known as the ludification of culture. Scholars find that, in a time characterized by information overload, consumers are open and drawn to media products that offer entertainment t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Septentrio Academic Publishing
2021-09-01
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| Series: | Eludamos |
| Subjects: | |
| Online Access: | https://septentrio.uit.no/index.php/eludamos/article/view/6430 |