The Walt Disney World
This research aims to analyse the influence of optimism on technology readiness and co-creation experiences in the consumption experiences of the millennial generation at Disney's theme parks as well as their relationship to customer delight. Quantitative research was carried out. The samp...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação em Turismo
2023-05-01
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| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/2746 |