The Walt Disney World
This research aims to analyse the influence of optimism on technology readiness and co-creation experiences in the consumption experiences of the millennial generation at Disney's theme parks as well as their relationship to customer delight. Quantitative research was carried out. The samp...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação em Turismo
2023-05-01
|
| Series: | Revista Brasileira de Pesquisa em Turismo |
| Subjects: | |
| Online Access: | https://rbtur.org.br/rbtur/article/view/2746 |
| _version_ | 1797786793871933440 |
|---|---|
| author | Rennan Carvalho dos Santos Marconi Freitas da Costa |
| author_facet | Rennan Carvalho dos Santos Marconi Freitas da Costa |
| author_sort | Rennan Carvalho dos Santos |
| collection | DOAJ |
| description |
This research aims to analyse the influence of optimism on technology readiness and co-creation experiences in the consumption experiences of the millennial generation at Disney's theme parks as well as their relationship to customer delight. Quantitative research was carried out. The sample obtained 530 respondents, and the Structural Equation Modeling for data analysis was used. The results indicate that the consumption experiences of the Millenials are linked to factors not previously evidenced by other generations, such as the co-creation experiences and the optimism for technological readiness, which increase the degree of these experiences and can lead to consumer delight. On a practical level, it is worth highlighting the importance of theme park marketing teams understanding the behaviour of the millennial consumer, given his/her continuous growth in purchasing power compared to other generations.
|
| first_indexed | 2024-03-13T01:12:55Z |
| format | Article |
| id | doaj.art-b134b2d900b74665a0a5dddcd0e16cdb |
| institution | Directory Open Access Journal |
| issn | 1982-6125 |
| language | English |
| last_indexed | 2024-03-13T01:12:55Z |
| publishDate | 2023-05-01 |
| publisher | Associação Nacional de Pós-Graduação em Turismo |
| record_format | Article |
| series | Revista Brasileira de Pesquisa em Turismo |
| spelling | doaj.art-b134b2d900b74665a0a5dddcd0e16cdb2023-07-05T16:52:59ZengAssociação Nacional de Pós-Graduação em TurismoRevista Brasileira de Pesquisa em Turismo1982-61252023-05-011710.7784/rbtur.v17.2746The Walt Disney WorldRennan Carvalho dos Santos0Marconi Freitas da Costa1Universidade Federal de Pernambuco, Recife, PE, Brasil.Universidade Federal de Pernambuco, Recife, PE, Brasil. This research aims to analyse the influence of optimism on technology readiness and co-creation experiences in the consumption experiences of the millennial generation at Disney's theme parks as well as their relationship to customer delight. Quantitative research was carried out. The sample obtained 530 respondents, and the Structural Equation Modeling for data analysis was used. The results indicate that the consumption experiences of the Millenials are linked to factors not previously evidenced by other generations, such as the co-creation experiences and the optimism for technological readiness, which increase the degree of these experiences and can lead to consumer delight. On a practical level, it is worth highlighting the importance of theme park marketing teams understanding the behaviour of the millennial consumer, given his/her continuous growth in purchasing power compared to other generations. https://rbtur.org.br/rbtur/article/view/2746Consumption ExperienceCo-creationTechnology ReadinessDelightMillenial GenerationTheme Parks |
| spellingShingle | Rennan Carvalho dos Santos Marconi Freitas da Costa The Walt Disney World Revista Brasileira de Pesquisa em Turismo Consumption Experience Co-creation Technology Readiness Delight Millenial Generation Theme Parks |
| title | The Walt Disney World |
| title_full | The Walt Disney World |
| title_fullStr | The Walt Disney World |
| title_full_unstemmed | The Walt Disney World |
| title_short | The Walt Disney World |
| title_sort | walt disney world |
| topic | Consumption Experience Co-creation Technology Readiness Delight Millenial Generation Theme Parks |
| url | https://rbtur.org.br/rbtur/article/view/2746 |
| work_keys_str_mv | AT rennancarvalhodossantos thewaltdisneyworld AT marconifreitasdacosta thewaltdisneyworld AT rennancarvalhodossantos waltdisneyworld AT marconifreitasdacosta waltdisneyworld |