TIME SERIES ANALYSIS FOR SMALL-MEDIUM ENTERPRISES STRATEGIC PRICING: A CASE STUDY FROM ROMANIAN SMALL CONVENIENCE STORES
This paper illustrates how time series analysis can support regular price decision making for small convenience grocery stores. The existing literature indicates an increasing importance of strategic pricing. However, small-medium enterprises (SMEs) lack both the know-how and the financial capabili...
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| Format: | Article |
| Language: | English |
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Studia Universitatis Babes-Bolyai
2018-03-01
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| Series: | Studia Universitatis Babeş-Bolyai Negotia |
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| Online Access: | http://193.231.18.162/index.php/subbnegotia/article/view/2672 |