Development of the Comlex of Marketing-mix 11P Concept on Enterprises of Hotel and Restaurant Industry
The article deals with the formation of the approach to the development of the concept of marketing mix-11P in the hotel and restaurant business enterprises in order to introduce innovative tools in managing the development of enterprises in modern realities. The elements of the marketing-mix concep...
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| Format: | Article |
| Language: | Ukrainian |
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V. N. Karazin Kharkiv National University
2018-11-01
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| Series: | Соціальна економіка |
| Online Access: | https://periodicals.karazin.ua/soceconom/article/view/11700/11096 |