Organisational-Level Attributes of Micro-Multinationals. The Evidence From European SMEs
This paper investigates organisational-level attributes that allow European SMEs to choose equity-based modes of entry to foreign markets, thus becoming micro-multinationals. We hypothesize that international R&D cooperation (hypothesis 1) and using digital marketing (hypothesis 2) by SMEs incre...
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| Format: | Article |
| Language: | English |
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Sciendo
2017-03-01
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| Series: | International Journal of Management and Economics |
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| Online Access: | https://doi.org/10.1515/ijme-2017-0006 |