Perceived Elements of Purchase Acceleration: A Study in Kuala Lumpur
There have been many studies on product promotion by retailers, but the studies on purchase acceleration by customers is still immature. In order to gain better understanding on aspects regarding purchase acceleration, it is vital to understand the factors that will accelerate purchases in the retai...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2008-12-01
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| Series: | International Journal of Management Studies |
| Subjects: | |
| Online Access: | https://e-journal.uum.edu.my/index.php/ijms/article/view/9875 |