Happiness and Well-Being of Consumers in Brand Research:
Consumer happiness and well-being have attracted increasing attention, with brands viewed as particularly suitable for enhancing individual happiness and well-being. However, theoretical studies on these issues within brand research are still in their early stages. This literature review aims to con...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2024-07-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/44/1/44_2024.032/_html/-char/en |