Game of Eyeballs: What Should Be Above and Below the Fold of an E-Commerce Website: A Biometric Study
With the advent of Web 2.0, there has been a comprehensive paradigm shift in the way people communicate and interact on the web. While the time before the Y2K focused on unilateral communication from the website owners to the viewers; the modern era has brought with it a whole new dimension of how o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2019-12-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/282 |