Survey of Consumers’ Responsiveness to Small-Scale Producers’ Marketing in the Northern Hungary Region

Survey of Consumers’ Responsiveness to Small-Scale Producers’ Marketing in the Northern Hungary Region

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The purpose of our study is to survey the marketing issues of small-scale food production and short supply chains (SSCs) from the consumers’ aspects, and to give insight into the effectiveness and potential of SSC marketing. The paper presents the result of a wide online consumer survey with the pa...

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Bibliographic Details
Main Authors: Konrád Kiss, Gábor Koncz, Dóra Nagy-Demeter, Bálint Varró, Mercédesz Németh, Csaba Ruszkai
Format: Article
Language:English
Published: University of Miskolc 2019-11-01
Series:Theory, Methodology, Practice
Subjects:
small producers
local products
food marketing
consumers’ behavior
primary survey
Online Access:https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1721

Internet

https://ojs.uni-miskolc.hu/index.php/tmp/article/view/1721

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