Deciphering Emotional Sensitivity in Social Media: A Paradigm for Brand Equity Enhancement

Deciphering Emotional Sensitivity in Social Media: A Paradigm for Brand Equity Enhancement

This study rigorously explores the transformative impact of the digital landscape on businesses and consumers, with a specific focus on the pivotal role of social media engagement in shaping brand equity. Aligned with the contemporary imperative for businesses to establish a robust online presence,...

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Bibliographic Details
Main Authors: Nuttawat Srisuk, Wilert Puriwat, Chavalit Ratanatamskul, Danupol Hoonsopon
Format: Article
Language:English
Published: Ital Publication 2023-12-01
Series:Journal of Human, Earth, and Future
Subjects:
social media engagement
brand equity
brand relationship connection
self-presentation
purchase intention.
Online Access:https://hefjournal.org/index.php/HEF/article/view/274

Internet

https://hefjournal.org/index.php/HEF/article/view/274

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