The market turbulence, entrepreneurial marketing and marketing performance: An empirical study of tuna fillets SME's industry in Southeast Sulawesi, Indonesia

This study examines market turbulence's role in moderating the relationship between entrepreneurial marketing and marketing performance in tuna fillets SME industries in Southeast Sulawesi, Indonesia. The research was conducted in two cities in Southeast Sulawesi Province, Indonesia - Kendari...

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Bibliographic Details
Main Author: Sudirman Zaid
Format: Article
Language:English
Published: IEECA 2022-12-01
Series:Journal of Eastern European and Central Asian Research
Subjects:
Online Access:https://ieeca.org/journal/index.php/JEECAR/article/view/970