The Relationship between Celebrity Endorsement in Marketing Communication and Customer Purchase Intention from Northeastern Thailand’s Automobile Market
The objectives of this research were to examine the relationship between celebrity endorsement in marketing communication and customer purchase intention from northeastern Thailand’s automobile market. A questionnaire was used to collect the data from 400 consumers in northeastern Thailand. The stat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Thai |
| Published: |
Mahasarakham University
2020-12-01
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| Series: | Journal of Humanities and Social Sciences Mahasarakham University |
| Subjects: | |
| Online Access: | https://hujmsu.msu.ac.th/pdfsplit.php?p=MTYxMTkwODA2MS5wZGZ8OC0yMQ== |