Managing the COVID-19 Crisis Through Social Media: An Analysis From Sports Organizations Perspective
The COVID-19 pandemic has impacted directly on sports competitions, redirecting strategies to adapt to changes and giving prominence to a new ally: social media. The objective of this research is to analyze how top-level sports organizations managed their social media in pre-pandemic (from April 1 t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-09-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231198806 |