A Study of Customer Orientation and Customer Commitment in the Food Sector of Pakistan
This study examines the relationship of a firm’s customer orientations, salesperson customer-oriented behavior and customer intimacy with customer commitment. For the purpose of this study, the interpersonal relationship marketing model and the interpersonal attraction investment model are employed...
| Main Authors: | , |
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| Format: | Article |
| Sprog: | English |
| Udgivet: |
Lahore School of Economics
2020-05-01
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| Serier: | The Lahore Journal of Business |
| Fag: | |
| Online adgang: | https://journals.lahoreschool.edu.pk/LJB/LJB/article/view/87 |