The Effect of UX on the Brand Attitude of E-commerce Sites & Apps:
With the rapid improvement of the Internet environment and the spread of smartphones, the number of potential touchpoints between companies and consumers has grown. As a result, companies need to offer consumers a superior experience to differentiate themselves from their competitors. While the noti...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-01-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/3/39_2020.006/_html/-char/en |