The Effect of UX on the Brand Attitude of E-commerce Sites & Apps:
With the rapid improvement of the Internet environment and the spread of smartphones, the number of potential touchpoints between companies and consumers has grown. As a result, companies need to offer consumers a superior experience to differentiate themselves from their competitors. While the noti...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2020-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/39/3/39_2020.006/_html/-char/en |
| _version_ | 1798005232262709248 |
|---|---|
| author | Asako Kubo |
| author_facet | Asako Kubo |
| author_sort | Asako Kubo |
| collection | DOAJ |
| description | With the rapid improvement of the Internet environment and the spread of smartphones, the number of potential touchpoints between companies and consumers has grown. As a result, companies need to offer consumers a superior experience to differentiate themselves from their competitors. While the notion of providing consumers with “experiences” through products and services is a part of current management techniques, there is still little scientific research on the impact of user experience (UX). This study analyzed the essential elements and impact of e-commerce websites’ UX on brand attitude through a review of prior research concerning UX and brands. Six UX elements were selected from those proposed by Peter Morville’s “User Experience Honeycomb” (2004), and the impact of each on brand attitude was examined. The results confirmed that, even when viewed scientifically, these elements are essential factors in actual UX design. Additionally, four of these six elements have a positive impact on brand attitude, which can provide suggestions from a management perspective. |
| first_indexed | 2024-04-11T12:35:52Z |
| format | Article |
| id | doaj.art-b1bfc7ae9610467a883484b1a6f14e5e |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-11T12:35:52Z |
| publishDate | 2020-01-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-b1bfc7ae9610467a883484b1a6f14e5e2022-12-22T04:23:37ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692020-01-01393325110.7222/marketing.2020.006marketingThe Effect of UX on the Brand Attitude of E-commerce Sites & Apps:Asako Kubo0Adobe Systems Co., Ltd.With the rapid improvement of the Internet environment and the spread of smartphones, the number of potential touchpoints between companies and consumers has grown. As a result, companies need to offer consumers a superior experience to differentiate themselves from their competitors. While the notion of providing consumers with “experiences” through products and services is a part of current management techniques, there is still little scientific research on the impact of user experience (UX). This study analyzed the essential elements and impact of e-commerce websites’ UX on brand attitude through a review of prior research concerning UX and brands. Six UX elements were selected from those proposed by Peter Morville’s “User Experience Honeycomb” (2004), and the impact of each on brand attitude was examined. The results confirmed that, even when viewed scientifically, these elements are essential factors in actual UX design. Additionally, four of these six elements have a positive impact on brand attitude, which can provide suggestions from a management perspective.https://www.jstage.jst.go.jp/article/marketing/39/3/39_2020.006/_html/-char/enuser experienceuxusabilitybrand attitudeonline shopping |
| spellingShingle | Asako Kubo The Effect of UX on the Brand Attitude of E-commerce Sites & Apps: Maketingu Janaru user experience ux usability brand attitude online shopping |
| title | The Effect of UX on the Brand Attitude of E-commerce Sites & Apps: |
| title_full | The Effect of UX on the Brand Attitude of E-commerce Sites & Apps: |
| title_fullStr | The Effect of UX on the Brand Attitude of E-commerce Sites & Apps: |
| title_full_unstemmed | The Effect of UX on the Brand Attitude of E-commerce Sites & Apps: |
| title_short | The Effect of UX on the Brand Attitude of E-commerce Sites & Apps: |
| title_sort | effect of ux on the brand attitude of e commerce sites amp apps |
| topic | user experience ux usability brand attitude online shopping |
| url | https://www.jstage.jst.go.jp/article/marketing/39/3/39_2020.006/_html/-char/en |
| work_keys_str_mv | AT asakokubo theeffectofuxonthebrandattitudeofecommercesitesampapps AT asakokubo effectofuxonthebrandattitudeofecommercesitesampapps |