An Evolutionary Historical Perspective of Pakistan Retail Fashion Industry

This study seeks to capture the evolution (emergence, diffusion, and transformation) of the retail fashion industry in Pakistan from largely unorganized to modern commerce retail. In particular, it strives to understand this evolution of "collective activity" as conceptualized by Regina B...

Full description

Bibliographic Details
Main Authors: Shumaila Kashif, Shujaat Mubarik
Format: Article
Language:English
Published: Shaheed Zulfikar Ali Bhutto Institute of Science and Technology 2021-06-01
Series:JISR Management and Social Sciences & Economics
Subjects:
Online Access:https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/46