An Evolutionary Historical Perspective of Pakistan Retail Fashion Industry
This study seeks to capture the evolution (emergence, diffusion, and transformation) of the retail fashion industry in Pakistan from largely unorganized to modern commerce retail. In particular, it strives to understand this evolution of "collective activity" as conceptualized by Regina B...
Main Authors: | Shumaila Kashif, Shujaat Mubarik |
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Format: | Article |
Language: | English |
Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2021-06-01
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Series: | JISR Management and Social Sciences & Economics |
Subjects: | |
Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/46 |
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