Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model

Introduction: The purpose of this research is to design a process for increasing the sales and market share of dairy companies based on the sensory marketing model. The competition in the dairy industry is high, and the industry uses different methods to strive for bigger market shares. In a globali...

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Bibliographic Details
Main Authors: Zahra Valipouri, Sayyed Mehdi Jalali, Bita Tabrizian
Format: Article
Language:fas
Published: Yazd University 2022-01-01
Series:کاوش‌های مدیریت بازرگانی
Subjects:
Online Access:http://bar.yazd.ac.ir/article_2615_bd54b1ef1d7fe4706ef3225a24c35afc.pdf