Designing the process of increasing the sales and market share of dairy companies based on the sensory marketing model
Introduction: The purpose of this research is to design a process for increasing the sales and market share of dairy companies based on the sensory marketing model. The competition in the dairy industry is high, and the industry uses different methods to strive for bigger market shares. In a globali...
Main Authors: | Zahra Valipouri, Sayyed Mehdi Jalali, Bita Tabrizian |
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Format: | Article |
Language: | fas |
Published: |
Yazd University
2022-01-01
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Series: | کاوشهای مدیریت بازرگانی |
Subjects: | |
Online Access: | http://bar.yazd.ac.ir/article_2615_bd54b1ef1d7fe4706ef3225a24c35afc.pdf |
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