Product Innovation for Sustainable Competitive Advantage through Strarbucks Coffee Marketing Perfome in Malang
Purpose: This study aims to identify the factors influencing product innovation that will form a sustainable competitive advantage that will affect marketing performance. Design/methodology/approach: This study uses four hypotheses that are tested using Structural Equation Modeling (SEM) using A...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2023-01-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Subjects: | |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2090 |