Product Innovation for Sustainable Competitive Advantage through Strarbucks Coffee Marketing Perfome in Malang
Purpose: This study aims to identify the factors influencing product innovation that will form a sustainable competitive advantage that will affect marketing performance. Design/methodology/approach: This study uses four hypotheses that are tested using Structural Equation Modeling (SEM) using A...
Main Authors: | Tri Sugiarti Ramadhan, Eka Farida |
---|---|
Format: | Article |
Language: | English |
Published: |
LPPM of Narotama University Surabaya
2023-01-01
|
Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
Subjects: | |
Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2090 |
Similar Items
-
Innovativeness of Polish enterprises in the development of competitive advantage
by: Łukasz Sułkowski, et al.
Published: (2018-09-01) -
THE INFLUENCE OF ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, AND INNOVATION ON COMPETITIVE ADVANTAGE
by: Syafa Nurfauziah, et al.
Published: (2025-03-01) -
Business Strategies and Competitive Advantage: The Role of Performance and Innovation
by: Ida Farida, et al.
Published: (2022-09-01) -
Business Strategies and Competitive Advantage: The Role of Performance and Innovation
by: Ida Farida, et al.
Published: (2022-09-01) -
Research and Improvement of Competitive Advantages of the Enterprise
by: Rozhko Viktor I., et al.
Published: (2024-03-01)