Marketing Tools and Tourists` Destination Image
Purpose of this study is to compare the destination image among tourists who take benefit of different marketing tools for their information gathering. Iran was chosen as the study destination and the potential foreign tourists who were willing to visit Iran and were somehow in search of information...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2012-08-01
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| Series: | Muṭāli̒āt-i Mudīriyyat-i Gardishgarī |
| Subjects: | |
| Online Access: | https://tms.atu.ac.ir/article_5107_f5b96a2f3c34ea530e7308f17ef7b1da.pdf |