Teoria e prática da estratégia: um estudo de caso

This study examined how are defined the strategies, over the time, by an organization [based on the studies of Mintzberg & Waters (1985) and Mintzberg et al. (2010)]. A qualitative research, with a single case study applied in the Pharmaceuticals Industry. Data collection was through semi-struct...

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Bibliographic Details
Main Authors: Vieira, Fernando Mendonça Alves, Lavarda, Rosalia Aldraci Barbosa, Brandt, Jaqueline Zermiani
Format: Article
Language:English
Published: Universidade Federal da Paraíba 2016-06-01
Series:Teoria e Prática em Administração
Subjects:
Online Access:http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/25822/15647