Teoria e prática da estratégia: um estudo de caso
This study examined how are defined the strategies, over the time, by an organization [based on the studies of Mintzberg & Waters (1985) and Mintzberg et al. (2010)]. A qualitative research, with a single case study applied in the Pharmaceuticals Industry. Data collection was through semi-struct...
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| Format: | Article |
| Language: | English |
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Universidade Federal da Paraíba
2016-06-01
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| Series: | Teoria e Prática em Administração |
| Subjects: | |
| Online Access: | http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/25822/15647 |
| _version_ | 1818555147887837184 |
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| author | Vieira, Fernando Mendonça Alves Lavarda, Rosalia Aldraci Barbosa Brandt, Jaqueline Zermiani |
| author_facet | Vieira, Fernando Mendonça Alves Lavarda, Rosalia Aldraci Barbosa Brandt, Jaqueline Zermiani |
| author_sort | Vieira, Fernando Mendonça Alves |
| collection | DOAJ |
| description | This study examined how are defined the strategies, over the time, by an organization [based on the studies of Mintzberg & Waters (1985) and Mintzberg et al. (2010)]. A qualitative research, with a single case study applied in the Pharmaceuticals Industry. Data collection was through semi-structured interviews of oral history, direct observation and document analysis. Data analysis occurred adopting pattern matching technique, presenting the use of theory with the observed in practice, as well as narrative analysis technique. It was found that at the beginning of the foundation of the Laboratory, strategies according to the founder's vision (deliberate) was predominated. The founder, the Designer of Strategy was characterized as a visionary entrepreneur. Over the years, there was the professionalization of management and the strategies began to change, they are no longer prescriptive to become descriptive going toward to mixed or integrative strategies. Accompanying the evolution of the organization, from deliberate to emerging at different times of decisionmaking process. The contribution of this study lies in the appreciation and discovery as occurs in practice what prescribes the theory, showing it to the organization that has gone through changes over five decades of experience in the market and ratifying, academically, that theory and practice complement each other in a continuous feed and feedback process. |
| first_indexed | 2024-12-12T09:49:24Z |
| format | Article |
| id | doaj.art-b1db824b35274eb8ad1ac9378295a47c |
| institution | Directory Open Access Journal |
| issn | 2238-104X 2238-104X |
| language | English |
| last_indexed | 2024-12-12T09:49:24Z |
| publishDate | 2016-06-01 |
| publisher | Universidade Federal da Paraíba |
| record_format | Article |
| series | Teoria e Prática em Administração |
| spelling | doaj.art-b1db824b35274eb8ad1ac9378295a47c2022-12-22T00:28:19ZengUniversidade Federal da ParaíbaTeoria e Prática em Administração2238-104X2238-104X2016-06-0161198224Teoria e prática da estratégia: um estudo de casoVieira, Fernando Mendonça Alves 0Lavarda, Rosalia Aldraci Barbosa 1Brandt, Jaqueline Zermiani 2Universidade Federal de Santa Catarina - Brasil Universidade Federal de Santa Catarina - Brasil Universidade do Minho - Portugal This study examined how are defined the strategies, over the time, by an organization [based on the studies of Mintzberg & Waters (1985) and Mintzberg et al. (2010)]. A qualitative research, with a single case study applied in the Pharmaceuticals Industry. Data collection was through semi-structured interviews of oral history, direct observation and document analysis. Data analysis occurred adopting pattern matching technique, presenting the use of theory with the observed in practice, as well as narrative analysis technique. It was found that at the beginning of the foundation of the Laboratory, strategies according to the founder's vision (deliberate) was predominated. The founder, the Designer of Strategy was characterized as a visionary entrepreneur. Over the years, there was the professionalization of management and the strategies began to change, they are no longer prescriptive to become descriptive going toward to mixed or integrative strategies. Accompanying the evolution of the organization, from deliberate to emerging at different times of decisionmaking process. The contribution of this study lies in the appreciation and discovery as occurs in practice what prescribes the theory, showing it to the organization that has gone through changes over five decades of experience in the market and ratifying, academically, that theory and practice complement each other in a continuous feed and feedback process.http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/25822/15647Deliberate StrategiesEmerging StrategiesCase StudyPractice |
| spellingShingle | Vieira, Fernando Mendonça Alves Lavarda, Rosalia Aldraci Barbosa Brandt, Jaqueline Zermiani Teoria e prática da estratégia: um estudo de caso Teoria e Prática em Administração Deliberate Strategies Emerging Strategies Case Study Practice |
| title | Teoria e prática da estratégia: um estudo de caso |
| title_full | Teoria e prática da estratégia: um estudo de caso |
| title_fullStr | Teoria e prática da estratégia: um estudo de caso |
| title_full_unstemmed | Teoria e prática da estratégia: um estudo de caso |
| title_short | Teoria e prática da estratégia: um estudo de caso |
| title_sort | teoria e pratica da estrategia um estudo de caso |
| topic | Deliberate Strategies Emerging Strategies Case Study Practice |
| url | http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/25822/15647 |
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