Value-based pricing: A success factor in the competitive struggle
Over the past decade, the view that the main purpose of market oriented organizations is not to satisfy the consumer, but to create values has dominated. Exactly the values, their creation, retention and increase, are the main sources of competitive advantage of the company. The purpose of the prese...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2011-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2011/0354-34711104227N.pdf |