Influence of Trust on Customer Engagement: Empirical Evidence From the Insurance Industry in Ghana
This study examined the influence of trust dimensions on customer engagement, and the resultant impact of customer engagement on customer loyalty in the context of life insurance. Furthermore, it investigated the mediating role of customer engagement in the relationships between trust dimensions and...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2020-01-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244019899104 |