Factors Affecting University Brand Management in Vietnam: An Exploratory Study at Private Universities in Hanoi
The research is aimed at identifying factors affecting university brand management by surveying private universities in Hanoi. Despite the vast amount of brand literature, it has received little attention in higher education settings, making the exploratory research method an appropriate choice. Wh...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
VJE
2023-09-01
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| Series: | Vietnam Journal of Education |
| Subjects: | |
| Online Access: | https://vje.vn/index.php/journal/article/view/261 |