Factors Affecting University Brand Management in Vietnam: An Exploratory Study at Private Universities in Hanoi

Factors Affecting University Brand Management in Vietnam: An Exploratory Study at Private Universities in Hanoi

The research is aimed at identifying factors affecting university brand management by surveying private universities in Hanoi. Despite the vast amount of brand literature, it has received little attention in higher education settings, making the exploratory research method an appropriate choice. Wh...

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Bibliographic Details
Main Authors: Hue Minh Thi Hoang, Loc My Thi Nguyen, Kien Trung Nguyen, Truong Quang Dinh, Lua Thi Tran
Format: Article
Language:English
Published: VJE 2023-09-01
Series:Vietnam Journal of Education
Subjects:
Brand management
university brand
private universities
Online Access:https://vje.vn/index.php/journal/article/view/261

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